Past Projects

Rework Workshop

Rework Workshop

Rework is the new business bestseller from 37 Signals. It explains the Lean and Design Thinking approaches that have made 37 Signals and other Internet business so successful, and does this in an accessible way for those who are not familiar with digital or design-led business. I think this will change the way business is [...]


Startup Lessons Learned Conference

Startup Lessons Learned Conference

Startup Lessons Learned is the first event designed to unite those interested in what it takes to succeed in building a lean startup. The goal for this event is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean [...]


Just Trial & Error

Just Trial & Error

Just Trail & Error is an exploratory documentary film that connects the work of Antony Gormley, Beau Lotto, Twain Luu and , and tells us why we need to be more expiramentative . As you might expect with an independent film, the promotional budget is low, so I’m helping them open up and widen the [...]


Big Potatoes

Big Potatoes

Big Potatoes,a manifesto for risk-taking innovation, is a contribution to improving the climate for innovation globally. It’s inspired by Nestlé, Penguin Books, General Electric and Texas Instruments, durable companies that innovated through the Great Dpression, and authored by Norman Lewis, Nico Macdonald, Alan Patrick, Martyn Perks, Mitchell Sava and James Woudhuysen. I advised on digital [...]


Great Western Studios

Great Western Studios

I am working with Great Western Studios, backed by Creative Futures, to convene a Lean and Agile Thinking business community as part of the larger Great Western Studios network. This community will help foster and sustain first-time business founders, further advance Lean and Agile thinking through cross-functional collaboration, and help the larger community learn how [...]


Renaissance Magazine

Renaissance Magazine

Renaissance Magazine connects new art collectors to the established world of artists, galleries and collectors. It’s connected to the Guggenheim and Sotheby’s, and my colleagues at Flint PR. I’m advising on the use of digital platforms and strategies to quickly test value propositions. This will help the magazine create market traction faster, and reduce risk [...]