Customer Development - Never miss the right question.
@SaintSal

Salim Virani, entreprenerd. Creator of Leancamp.

Scale

Why the startup rules have changed, and we’re plodding along blindly.

Sometimes you see it coming totally miss it.  We’ve buried our heads in the sand regarding 3 pervasive trends: what people actually want from their mobile device the failing rules of intellectual property (IP) the shift of early adopters to emerging emerged markets I think … Continue reading

When should branding become a concern for a startup?

Short version: Think of your brand as two parts: the customers’ expectation at the core, and the surface elements that signal that expectation.  Usually, it’s less wasteful to get the expectation right first (through conversation and low-fi prototypes), then invest … Continue reading

The question that almost always lifts conversion, or points to a pivot.

Ask a founder to describe what their startup does. Then ask their customer.Think they’ll say the same thing? Probably not. How badly to you think this slows down the founder? When I co-founded a business providing business centres to hotels, … Continue reading

6 quick checks to avoid wasting time on tough decisions.

Ever caught yourself spinning your wheels on a decision, letting it hold you back from progress? We see this all the time with startups since so many decisions are complex and involve a lot of unknowns. Seemingly simple things homepage … Continue reading

How do Lean and Agile teams deliver working code faster? A technical explanation for non-techies.

Agile is associated with speed. The promise of Agile is working code faster, but how does this happen in practice? Though practices like Test-driven Development (TDD,) Continuous Integration (CI) and Continuous Deployment (CD.) These are easier to understand when you … Continue reading

3 commonly missed benefits of Lean & Agile – moving as a team, understanding customers & informed strategic decisions

 I’ve seen this lead to painful attempts. Non-technical people often buy into Agile and Lean as a faster way to build what they want. They try to employ developers without seeking to understand the process of developing software. Frustration results. At … Continue reading

The future of Lean Startup – 9 areas I’m watching for faster market traction

This makes Leancamp work – Leancamp creates bridges from Lean Startup to other disciplines so we all find faster ways to get market traction. The business model innovation and user experience design communities have joined us, and sharing our apparatus and experiences … Continue reading

If it can’t scale, can it spread?

Since the beginning of Leancamp, I’ve been looking for a way to make the unconference model financially-independent – with the goal of synthesizing its community values with a commercially-viable way to grow. An interesting problem, because by Lean Startup measures, Leancamp has problem/solution fit – … Continue reading

How to get statistical confidence from your tests with small amounts of data.

tl;dr Split-testing doesn’t verify your numbers, it only verifies which option is better. If one of the options tested is a clear winner, you’ll know with small amounts of data. So, Myth – Split-testing requires a large sample size to … Continue reading

“Building faster without measuring is like driving faster without looking.” Article: How Much Process Is Too Much? /by @ericries

Every process a startup uses operates at one stage of the feedback loop. But lean startup practices have the effect of optimizing the total time through the loop. Practices that are harmful are the ones that optimize our ability to … Continue reading

About Salim Virani

I founded Leancamp for people to share practical techniques on getting market traction. Now I help accelerators and entrepreneurship programmes make better founders at Founder Centric.
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