Salim Virani, entreprenerd. Creator of Leancamp.
Salim Virani, entreprenerd. Creator of Leancamp.
Sometimes you see it coming totally miss it. We’ve buried our heads in the sand regarding 3 pervasive trends: what people actually want from their mobile device the failing rules of intellectual property (IP) the shift of early adopters to emerging emerged markets I think … Continue reading
South East Asia is going through exciting and tremendous changes at the moment, even in Laos, one of its poorest countries. There, one of the best ways to rise out of poverty is to learn English, Russian, Korean or Japanese … Continue reading
Whether it’s negotiation, mediation or even international politics, we know it’s important to first seek to understand the other side. When launching a business, we know it makes sense to seek understanding about our customers needs before trying to change … Continue reading
I ran an experiment to challenge if the Business Model Canvas actually enables founders to communicate their business models more succinctly. At Leancamp Dublin, I hosted 90-second Business Model Canvas pitches to 4 well-respected Venture Capitalists. We asked the VCs … Continue reading
Short version: Think of your brand as two parts: the customers’ expectation at the core, and the surface elements that signal that expectation. Usually, it’s less wasteful to get the expectation right first (through conversation and low-fi prototypes), then invest … Continue reading
Trevor Owens, founder of Lean Startup Machine, recently wrote a great post where he details 3 methods of customer learning: exploration, pitching and concierge. This is consistent with the principle of Learn, then Confirm, which works beyond entrepreneurship – in science, … Continue reading
Ask a founder to describe what their startup does. Then ask their customer.Think they’ll say the same thing? Probably not. How badly to you think this slows down the founder? When I co-founded a business providing business centres to hotels, … Continue reading
At the early stage of CustDev – Customer Discovery – you’re seeking a commercial opportunity that shows strong market pull. This type of discovery happens much faster with exploratory conversations. This is where most people mess up, missing opportunities because … Continue reading
Particularly, getting the information you want depends on your skill in controlling the momentum of the conversation. When you know the rough topics you want to cover, you can direct the conversation easily with a few good Softball, Anchor and … Continue reading
Intelligence agencies separate their goals into Learn, then Confirm. Many field agents are tasked solely with observation, and desk analysts compile information from multiple sources to spot patterns and form hypotheses of enemy action and intent. This means they are … Continue reading
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