Customer Development - Never miss the right question.
@SaintSal

Salim Virani, entreprenerd. Creator of Leancamp.

Practical Advice

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What do we do about bad startup advice?

So we’re working with Emerge, collecting techniques from Europe’s best-respected startupl mentors, and creating a package of best practices we call Mentor Impact. One of the biggest problems raised so far is the Halo Effect. The Halo Effect The halo effect is … Continue reading

How I found cofounders that stuck through the hard times

As our startup ecosystem grows, there are loads of people trying to help match cofounders. These events and online networks will create all kinds of meeting opportunities and surface area for great connections. But don’t forget what makes the fabric of … Continue reading

Why my cofounder is my biggest rival

The classic business and tech duo, or more modern trio of tech, design and growth hacker, are how we think of well-structured founding teams. But my recent experience questions if this type of functional separation is always the best.   … Continue reading

How investors gauge your opportunity – beyond your business model.

I ran an experiment to challenge if the Business Model Canvas actually enables founders to communicate their business models more succinctly. At Leancamp Dublin, I hosted 90-second Business Model Canvas pitches to 4 well-respected Venture Capitalists. We asked the VCs … Continue reading

When should branding become a concern for a startup?

Short version: Think of your brand as two parts: the customers’ expectation at the core, and the surface elements that signal that expectation.  Usually, it’s less wasteful to get the expectation right first (through conversation and low-fi prototypes), then invest … Continue reading

Tips on choosing your customer learning method

Trevor Owens, founder of Lean Startup Machine, recently wrote a great post where he details 3 methods of customer learning: exploration, pitching and concierge.  This is consistent with the principle of Learn, then Confirm, which works beyond entrepreneurship – in science, … Continue reading

The question that almost always lifts conversion, or points to a pivot.

Ask a founder to describe what their startup does. Then ask their customer.Think they’ll say the same thing? Probably not. How badly to you think this slows down the founder? When I co-founded a business providing business centres to hotels, … Continue reading

Cocktail CustDev – and the risks of over-formalising your interviews

At the early stage of CustDev – Customer Discovery – you’re seeking a commercial opportunity that shows strong market pull. This type of discovery happens much faster with exploratory conversations. This is where most people mess up, missing opportunities because … Continue reading

Essential Customer Development skills – Softball, Anchor and Deflection questions

  Particularly, getting the information you want depends on your skill in controlling the momentum of the conversation. When you know the rough topics you want to cover, you can direct the conversation easily with a few good Softball, Anchor and … Continue reading

What spies can teach us about Customer Development

Intelligence agencies separate their goals into Learn, then Confirm. Many field agents are tasked solely with observation, and desk analysts compile information from multiple sources to spot patterns and form hypotheses of enemy action and intent. This means they are … Continue reading

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About Salim Virani

I founded Leancamp for people to share practical techniques on getting market traction. Now I help accelerators and entrepreneurship programmes make better founders at Founder Centric.
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