About Sal

Hi I’m Salim Virani and I’m an entreprenerd.

I’m into startups (web-based and otherwise), social hacking, and emerging technologies.  I have long applied Agile business practices, and my approach is aligned with frameworks like Rework, Customer Development, Business Model Generation and Lean Startup.

I like to experiment with cinematography and geeky stuff like ambient technology – when I get the chance!

Leancamp

I’m a founder of Leancamp, an open event that brings together different disciplines, such as design, entrepreneurialism and research, to find market traction faster. At Leancamp London, leaders from Lean Startup, 37 Signals, Business Model Generation and Visual Thinking came together for the first time to share their tools and methods. I’m actively pursuing future opportunities for Leancamp in London and internationally.

Consulting

I use customer research and marketing techniques to develop new revenue sources at much lower cost and risk than conventional processes. My expertise is in Agile business startup processes such as Lean Startup, direct marketing, customer data analysis, Web 2.0 technology, real-world digital hardware such as digital signage, and community & social network design.

My clients have included: connect@JWT, Holiday Inn, Best Western, The Metropolitan Police, Nestle, Scott Paper, The People Speak (who pioneer democratic systems and events), and various venues, retailers, charities and consulting practices.

I help businesses with product launches, positioning and developing new revenue streams. If you’d like me to get involved with your business, please get in touch.

In the past

In my days as the Digital Media Director at connect@JWT (now rmg:connect), I worked within the Creative and analytics teams to push boundaries and build their interactive capabilities. This approach directly resulted in connect@JWT earning a standing in the AdWeek Top 10 Interactive Agencies.

I founded Hotelicom, a leading provider of customer-facing technology for hotels in Canada;  Divetank, one of Canada’s largest online scuba retailers and Geekmail, an email service provider, and a few other small web-based startups.