Changing Behaviour Offline with Design Patterns
The web is expanding to the analog world via wearable computing, tangible & ambient media, digital signage, smart materials and augmented reality. For SXSW, I’m putting together a panel of technologists and marketers to analyse emerging design patterns and existing practices, and demonstrate how to drive behavioural change in the real world. (Your vote here [...]
Industry Models: Design Secrets From The Fashion Business
As New Media matures, where will you stand? There are strong, underlying parallels between New Media and Fashion. Leading designers make decisions that trickle down through trends, standards, cannibalisation, commercial feedback and Agile-like processes. The fashion industry has already matured around these dynamics – what can we learn from it?
Nicky Smyth, a design strategist with [...]
Examples of using semantic web technologies in real world applications (via @analogweb)
a href=”http://stackoverflow.com/questions/37808/examples-of-using-semantic-web-technologies-in-real-world-applications”Examples of using semantic web technologies in real world applications (via @analogweb)/a
Hotel Marketing Manifesto
Adapting to a changing market is more important than ever for hotels. With the rise in user-generated content – known as Travel 2.0 – travel intermediaries, such as Expedia and Tripadvisor, have been seizing control of guest profile information to develop a relationship with customers at the expense of mid range and budget hotels.
To regain [...]
How To Prioritize Your Online Presence
To be effective with most things, you must spend your time where it matters most. Traditional design practices are drawn out and allow irrelevant details to take precedence over entrepreneurial values, like speed to market. Why is Iterative Design better? Consider this simple example.
Recently, I was helping my friend set up her website. She’s an [...]
Using social media locally – new place identification system from Yahoo is a major step
Yahoo Placemaker finds place names in text content, and returns specific location information such as latitude, longitude, other names, political borders, size, etc.
This will be a key tool for developing place-based social media. For example, this will be used to automate a local news feed for a hotel websites and …
What’s the difference between HTML, XHTML, CSS and PHP?
A friend new to web design asked this question, and here’s a short(ish) answer.
HTML is a “markup” language, in that you mark up content with tags. It takes text and adds machine code around it so the browser can make it pretty.
Then XML came along, which looks like HTML in …
How To Price A New Product
Cover via AmazonA product designer from LKIC’s Tycoon Bootcamp approached me for help determining the price for his new product, and getting it to market.
The product is a “category killer,” having no obvious competition, so he’s struggling with determining a sale price. At this stage, the price is a pivotal …
Strategies To Avoid Catastrophic Downtime
Recently a friend’s entire business was offline for around 12 hours, and customers were without service for the first time since the business started, over 7 years ago. Even in this case, where the team is very talented and diligent, mistakes were made.
This is a learning opportunity for us all. …
I’m Sal, an entreprenerd & advisor with a background in internet technology and digital marketing agencies. I help businesses find market traction faster, and use technology to develop new revenue streams.
